CREATIVE ZONE
Honey Bunches of Oats Almonds
The ad execution highlights the nutritional benefits of Honey Bunches of Oats Almonds (1/3 less sugar than competing cereals, heart healthy, 9 essential vitamins/minerals)
Campaign: Honey Bunches of Oats Almonds
Advertiser: Post Foods
Ad Format: "Smart" Ad - 336x280
Targeting Lever: Nutritional Labels: Cereals with sugar levels above 6g and products with more than 120 calories (per serving)
Vertical: CPG
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JELL-O Sugar Free Gelatin
The ad execution highlights the nutritional benefits of JELL-O Sugar Free Gelatin (only 10 calories)
Campaign: JELL-O Sugar Free/Low Calorie Desserts
Advertiser: JELL-O
Ad Format: "Smart" Ad - 336x280
Targeting Lever: Nutritional Labels: Products with more than 10 calories (per serving)
Vertical: CPG
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Kellogg’s Fiber Plus
The ad execution highlights the benefits of Fiber Plus cereals (10g of fiber per serving)
Campaign: Kellogg's Fiber Plus
Advertiser: Kellogg's
Ad Format: "Smart" Ad - 336x280
Targeting Lever: Nutritional Analysis: Diets below the FDA’s fiber requirement - based on users daily calorie intake
Vertical: CPG
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JELL-O Sugar Free Pudding
The ad execution highlights the nutritional benefits of JELL-O Sugar Free Pudding (only 10 calories)
Campaign: JELL-O Sugar Free/Low Calorie Desserts
Advertiser: Kraft Foods
Ad Format: "Smart" Ad - 336x280
Targeting Lever: Nutritional Labels: Products with more than 10 calories (per serving)
Vertical: CPG
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Wal-Mart Healthy Living
The ad execution highlights Wal-Mart’s healthy living products that keep your diet and fitness goals on the right track
Campaign: Wal-Mart Healthy Living
Advertiser: Wal-Mart
Ad Format: "Smart" Ad - 336x280
Targeting Lever: Nutritional Labels: Products with more than 100 calories (per serving)
Vertical: Retail
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Silk Pure Almond Milk
The ad execution highlights the nutritional benefits of almond milk (50% more calcium, only 60 calories, natural antioxidants)
Campaign: Silk Pure Almond Milk
Advertiser: WhiteWave Foods
Ad Format: "Smart" Ad - 336x280
Targeting Lever: Nutritional Labels: Dairy products with more than 100 calories and levels of calcium below 44% (per serving)
Vertical: CPG
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Extra Gum
The ad execution highlights the nutritional benefits & taste of Extra Gum (sugar-free gum with long-lasting flavor)
Campaign: Extra Gum
Advertiser: Wrigley’s
Ad Format: "Smart" Ad - 336x280
Targeting Lever: Nutritional Labels: Products with more than 5 calories (per serving)
Vertical: CPG
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Smucker's Sugar Free
The ad execution highlights the nutritional benefits of Smucker’s sugar free products (sugar free, 80% fewer calories than regular preserves)
Campaign: Sensibly Sweet
Advertiser: The J.M. Smucker Company
Ad Format: "Smart" Ad - 336x280
Targeting Lever: Nutritional Labels: Products with more than 10 calories (per serving)
Vertical: CPG
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