ebrandaid - deceptive food labels

hi everyone,

i don't know if this has been posted before...and i haven't looked through the site yet, just thought i'd share and then hear everyone's thoughts...

http://ebrandaid.com/

I don't recall seeing it before -  It's a really good site, from what I looked at. 

I liked the newsletters.  Check out the one call "When Good Brands go Bad"  They blast Fiber One!

 

NOOOOO! not my fiber one! *scampering off to read it now*

aww man, i just bought some fiber one to try it out.

Original Post by lostjadis:

hi everyone,

i don't know if this has been posted before...and i haven't looked through the site yet, just thought i'd share and then hear everyone's thoughts...

http://ebrandaid.com/

 

 Interesting.  They'd benefit from having a chemist (or someone with even a remote introduction to chemistry) on staff though.  They seem to think that cellulose is a sweetener.  While I applaud their mission, this seems to be the sort of site that calls "baking soda" good and "sodium bicarbonate" bad - when they're exactly the same thing!

ah okay!  well, that's why i made the post, so someone could tell me if it's BS or not.  i guess the basic rules are always the best:
1. be mindful of what you're eating and
2. fresh foods are always the best (instead of pre-packaged foods with extra junk)

Ummm... yeah 'soy lecithin' is an unpronounceable chemical additive? NOT! It's a stabiliser and emulsifier, but it's a very basic one and it's been used for donkey's years.

That site seems to go for the blindingly obvious, and it doesn't impress me.

I have to admit, at first I was interested, but found myself wishing they could be a bit more positive about...something!