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The Guilt Factor


By +Mary Hartley on Feb 26, 2009 12:55 PM in Dieting & You

Women feel guilty a lot.  They feel guilty about short-changing their parents, husbands, kids, homes, jobs, bodies, minds, God - and about snacking.  Food manufacturers know this, and so they are careful not to trip the guilt switch to discourage sales.

Snacking today

Women snack more often than men (even though they usually need fewer calories).  Women choose snacks that are sweet 25% of the time, salty 14% of the time, and 61% of the time, they snack on beverages and wholesome food.  Snack food manufacturers want women to eat more salty snacks, and so they probed women’s brains to see what makes them tick.

Neuromarketing

Neuromarketing is a technique that measures how consumers react to products by reading their brains. Magnetic Resonance Imaging (MRI) is performed to record conscious and subconscious responses to advertising, products and brands.  Neuromarketing shows that women really want to eat healthy food.

A wolf in sheep's clothing

Food manufacturers want women to eat salty snacks and so they disguise them as healthy foods.  The names are changed, the packaging is designed to look “healthy” (green and amber), and the women-friendly snacks are placed together at the end of the aisle.  TV commercials feature hip women who we want for our friends.  And the food label makes claims about calories, calcium and fiber.

A guilt-free snack

Forget about advertising and read the Nutrition Facts food label.  Per serving, a healthy snack should contain:

  • More than one food group
  • 250 calories or less
  • little or no saturated fat
  • no trans fat
  • fewer than 400 milligrams of sodium
  • as much fiber, vitamins and minerals as possible. 

In addition, there should be no more than 8 grams of added sugar, but since added sugar and natural sugar are not listed separately on the food label, you have to read the ingredient list for words like “high fructose corn syrup“. 

Of course, the best snacks come with modest packaging or none at all.  Instead of snacking on wholesome food 61% of the time, let’s make it 100%.  And snack only when you are actually hungry.

Here’s an interesting article about neuromarketing from The New York Times, Frito-Lay Tries to Enter the Minds (and Lunch bags) of Women
 

What is your favorite snack, packaged or not?



Comments


This is so interesting!

My family used to try to use guilt to manipulate me, so I am probably over-sensitive to any such attempts.  I shun guilt!

My favorite snack is a piece of sliced fruit with a few almonds or walnuts.  Sometimes a with a small amount of low fat cheese as well.

My second favorite snack is flax chips with guacamole, but I have to be careful not to over-do it on that one - if I had better self-control, this would be my favorite snack.



My favorite morning snack is dried fruit slices with small bit of non-salted sunflower seeds or nuts and in the afternoon I like fresh fruit. I wonder if it's too many calories with the nuts, but as long as its in moderation right?


My favorite snack--also my morning, pre-workout meal:

1/2 orange (or apple) 1 heaping teaspoon of cashew butter (my personal indulgence)

(almond butter or peanut butter works just as well)

If I have this once a day, I'm happy. It's just about 250 calories.

Then after my workout, I eat my oatmeal, vanilla-flavored soy milk, and ground flax seeds. Heat in micro. for 1 min., very comforting.

That can be used as a snack or small meal.

So bottom line is that I split breakfast into 2 major snacks. It works for me. Good luck all!


fruit fruit and more fruit, sliced mixed n then some lemon n salt on top, or apple n peanut butter, smoothies with whey protein, fruit n nuts with yogurt, fruits n cucumbers mixed wth salt, roasted almonds n cheese, cheese n crackers. Some times I will give into cheerios with skim milk n fruits. Gotta get my fruits at least thrice a day...... vitamins!!!!!!


Just wanted to add a P.S......... this is on days hwen I am being good!!!! lol! when I am bad...... Ice Cream!


Neuromarketing sounds fascinating and scary at the same time. One question: Why should a snack have more than one food group? For example, is it OK for me to eat just carrots for a snack?

Thanks for the great blog post.


OK, let's be honest. My favorite snack is anything chocolate!!


I can't help but notice how some of the advertising on this page is directed directly at me---age wise and exact weight loss goal ect. It leads me to belive they somehow have access to the information I submitt. It could also mean they could compile a prety good idea on the kinds of foods people are choosing to eat. It seems harmless enough but I somehow think it helps them decide how much they can charge and we would be willing to pay for thier food. Its getting to the point where some fruits and vegitables are more exspensive than some meats. I will say that this program has ennabled me to get a handle on the amount of calories taken in vs the amount of calories burned. It's food and excersize browsers have helped me choose the proper foods. I now feel I will reach my goal weight


Yogurt with Flax Seed Granola mixed in....YUM!!!


I like the activia yogurt (vanilla), and almonds, walnuts, m&m's, and chips.


New products catch my eye, but reading the ingredients helps steer clear of these marketing schemes-usually after the whole grain first in the list, there are things in it that I can't pronounce & wouldn't want in my body anyway.I was just reading an article about how women make 80% of the puchasing decisions, yet we are still generally paid less than men! Along with everything else that is targeted at us-the idea of superwoman it's no wonder women are feeling more guilty than ever. I found myself earlier this week feeling guilty. I ditched that attitude quick b/c I want to live a healthy happy life. Since keeping track of calories my favorite snack foods aren't prepackaged-usually n.f. greek yogurt w/ berries or peaches, or nuts & fruit. I indulge in a little bit of dark chocolate, too!


I'm usually pretty bad about my snacking (chips, cookies, candies, yikes!!!) but now that I'm tyring to eat healthy, I would have a cup of cold skim milk, or 1/2 cup non-fat cottage cheese with pineapple chunks (also with grapes... yumm!). I just got myself quite a few varieties of dried fruits (Fit & Active brand by ALDI, you've to try it, so reasonably priced!!!), and by looking at the label with every piece, I succeed in limiting my snacks to the recommended 1 serving:)


Original Post by: howard1

Neuromarketing sounds fascinating and scary at the same time. One question: Why should a snack have more than one food group? For example, is it OK for me to eat just carrots for a snack?

Thanks for the great blog post.

Re: more than one food group,each eating experience should supply as many nutrients as possible.  A snack of carrots alone provides a double supply of the nutrients in carrots.  It is more nutritious to eat fewer carrots, but add hummus.  Wink



hands down, cheese-its!



popcorn and kiwi... not together tho



i have to admit fast and easy 100 cal bars, fruit,thin mints but only when i can just eat the serving size



Original Post by: seyski5

Yogurt with Flax Seed Granola mixed in....YUM!!!

This is slightly off-topic, but I hope to offer some reassurance to another poster.

Allancg wrote:
"I can't help but notice how some of the advertising on this page is directed directly at me---age wise and exact weight loss goal ect. It leads me to belive they somehow have access to the information I submitt. It could also mean they could compile a prety good idea on the kinds of foods people are choosing to eat."

If you meant the ads on CalorieCount.com, don't worry -- the numbers and other specific information about you that you're seeing very probably are not coming from the advertisers (in other words, it's unlikely that they have direct access to the information you submit to Calorie Count).  I would guess that the ads are dynamically generated by CalorieCount's servers and filled in with information gleaned from your profile, food log, and so forth.

Most major web sites we see these days are made up of pages that are put together dynamically using a combination of HTML, Cascading Style Sheets, scripting languages such as PHP or ASP, and databases, web servers can easily assemble pages that are very relevant to you based on information in your records with them (which reside in databases).  Different 'modules' can be dropped into the various parts of the page based on relevance to demographic factors -- like your age, sex, and weight -- or more specific factors -- like what you logged for last night's dinner.

Likewise, like the ads on a given television channel aren't beamed in from the companies that are advertising their wares, but stored in the TV channel's broadcast center, the ads on websites generally 'live' on the host sites' web servers (as images and pieces of code that can be dropped into web pages).  That way the advertiser gets advertised, but the host isn't constantly using bandwidth to pull advertising information across the web.

Most sites don't hand the information you see in their targeted ads off to other companies without informing their members -- you can find that sort of information under the privacy agreement that's part of just about every site which maintains a membership base.  You'll find a link to About.com's privacy policy at the bottom right-hand corner of your screen, if you scroll all the way down.

So, basically, this is how it breaks down for me: I get lots of ads for 60-calorie Jello pudding, because recently I ate one of those a day, every day, for about two weeks in a row, so they're all over my food log, LOL.

Also, I'm seconding Howard1's characterization of neuromarketing as fascinating and scary at the same time!



Snacking is the one thing that I always seem to draw a blank on.  I want to eat healthy, but can never decide on what is a healthy snack.



My favorite snack is honey graham crackers spread with nonfat cream cheese and topped with halved grapes.


I must say I find the concept of neuromarketing to be both ingenious and insidious.  I dislike the idea of marketing and advertising specialists having such precise knowledge of how to manipulate us.



My favorite snack is what ever I can get my hands on the fastest!  When I am hungry, it just so happens to be whatever I grab.  I usually go for string cheese and frozen blueberries because they taste sweet and help take care of that craving.  Sometimes I grab a handful of chocolate chips.  



Snacking is kind of off my radar. In between meals, putting anything in my mouth makes me feel like I've cheated myself. Honestly, if I'm busy during the day, I don't even feel hungry. I know that some of you are saying,"Well she must be lucky", but believe me I make up for it at meal times. Maybe I  should snack a little, then I wouldn't want to eat so much when it comes for dinner. Reading everyone else's blogs gives me good ideas for snacks. Thanks!



Snacking is kind of off my radar. In between meals, putting anything in my mouth makes me feel like I've cheated myself. Honestly, if I'm busy during the day, I don't even feel hungry. I know that some of you are saying,"Well she must be lucky", but believe me I make up for it at meal times. Maybe I  should snack a little, then I wouldn't want to eat so much when it comes for dinner. Reading everyone else's blogs gives me good ideas for snacks. Thanks!



this is true...we all tend to snack at times, even if we're not hungry...then we end up feeling terrible and shameful afterwards...or at least i do...

and while salty and sweet snacks are oh so tempting, reach for an apple instead....when you go grocery shopping, skip buying all that processed junk and garbage...instead get fresh fruits and vegetables...that way, the next time you really are hungry, there's no junk food tempting you...

and sure, that crave for sweet or salty and what not, it may seem over powering, but after eating an apple, you feel satisfied and glad that you made a healthy choice...



My computer just crashed yesterday, with no hope of recovering my photos of Grandpa before he died in January, my school work, and also my music.  So right about now, I'm ready to grab the largest bag of chocolate covered pretzels I can find.  This day just seems to be getting worse and worse! I am having problems sleeping at night, and lots of other fun issues.  This morning I even flipped the cats bowl of food (of course it couldn't be dry food... it HAD to be wet food, and it got EVERYWHERE!!!), so as you can see, I am having an awful day and would like nothing more than to curl up into the fetal position with my choco pretzels :-(



Oh Yeah, and its TTOM!!!!!!! Could it get any worse than this?



I love to mix yogurt with fiber one cereal.  It makes a crunchy snack with tons of fiber! (150-200 calories depending on the yogurt you use and 14 grams of fiber)

I make a smoothie with skim milk, vanilla whey protein, 1tbs milled flax seed, and frozen rasberries or other fruit.  Yummy and around 250 calories with almost 9 grams of fiber (if you use rasberries)

Indulging chocolate.  Chocolate Whey protein (about 1/2 scoop=65 calories 13 grams of protein).  Mix it with hot water and it makes a yummy hot chocolate drink.  Add some fruit and/or nuts and you have a complete snack!

 



I love to snack on 100 calorie snack packs. They are so quick and easy (and don't forget portion controlled!) so I can still have my sweets in moderation. Usually in the later evening I eat an apple or some kind of fruit.



Comment Removed

Dark chocolate, hands down. Since I avoid sweets, I barely ever get the chance to eat it, though.

Another favourite of mine are nuts. I love snacking on mixed portions of cashews, Brazilian nuts, hazelnuts and raisins.



I never realized this! I need to work on it



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